Lois Vintage Jewelry is not your typical jeweler's brand. We wanted to strategically position their business to embolden creative expression. Lois is short for Lois Elaine, Kristian's grandmother, who was known for accessorizing according on her mood every day. Lois playfully honors the daily ritual of completing outfits with jewelry to #vibematch. With a color palette Lois Elaine commonly wore, captivating photography, and unique brand patterns, this brand embraces the joyful freedom of expression.

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Brand Identity, Website Design, Art Direction,  Product Photography

Role